Yadira Harrison
Co-Founder VERBYadira Noelle Harrison is a marketing rule-breaker with over 20 years shaking up brand experiences and strategy. As co-founder of VERB, she crafts unforgettable campaigns and events for brands like Airbnb, Zoom, TikTok and Reddit.
An AdWeek Experiential Executive of the Year and Adweek Creative 100 honoree, she's led VERB to 4 Cannes Lions, 2024 A-List Experiential Agency of the Year, and three Inc. 5000 rankings. Earlier work includes Airbnb Haus @ Sundance and reimagining Macy's legendary events.
Texas raised her, Syracuse taught her, LA grounds her. When she's not running VERB, this karaoke queen is at a Formula 1 race or out-Bruno'ing Bruno Mars.
Monday November 9, 2026
5:00 PM Interactive Beer Bucket Roundtables
Skip the slides and join a small group discussion instead. These interactive conversations give attendees the chance to hear how solution providers are partnering with procurement teams to tackle today's biggest challenges through real customer examples and practical solutions.
Bring your questions, share your experiences, enjoy a refreshing beverage :) and leave with fresh ideas you can put into practice.
- Scope of Work: Best Practices - Richard Benyon, CEO & Founder – Alliansis
- The Creative Operations Stress Test: Is Your Studio Built for What's Next?- Scott Peters, Founder/CEO, Assemble Studio; Fabian Miranda, Studio Manager – Assemble Studio
- Verified Value: The Cost of Choosing Price Over Performance – Josh Hull, Principal Enterprise Partnership Lead – DoubleVerify
- Navigating Global Procurement Complexity: Managing Risk When Your Merch Spend Crosses Borders Karl Whiteside, President, Brand Addition US
- Experiential, Demystified: An Open Q&A for Procurement Leaders Yadira Harrison, Co-Founder – VERB
Check out the incredible speaker line-up to see who will be joining Yadira.
Download The Latest Agenda