Yadira Harrison
Co-Founder VERBYadira Noelle Harrison is a marketing rule-breaker with over 20 years shaking up brand experiences and strategy. As co-founder of VERB, she crafts unforgettable campaigns and events for brands like Airbnb, Zoom, TikTok and Reddit.
An AdWeek Experiential Executive of the Year and Adweek Creative 100 honoree, she's led VERB to 4 Cannes Lions, 2024 A-List Experiential Agency of the Year, and three Inc. 5000 rankings. Earlier work includes Airbnb Haus @ Sundance and reimagining Macy's legendary events.
Texas raised her, Syracuse taught her, LA grounds her. When she's not running VERB, this karaoke queen is at a Formula 1 race or out-Bruno'ing Bruno Mars.
Monday November 9, 2026
5:00 PM Interactive Beer Bucket Roundtables
- Scope of Work: Best Practices - Richard Benyon, CEO & Founder – Alliansis
- The Creative Operations Stress Test: Is Your Studio Built for What's Next?, Scott Peters, Founder/CEO, Assemble Studio; Fabian Miranda, Studio Manager - Assemble Studio
- The Best Measurement Strategies Never Stand Still: Do's and Don'ts to Keep Yours Agile, DoubleVerify
- Navigating Global Procurement Complexity: Managing Risk When Your Merch Spend Crosses Borders Karl Whiteside, President, Brand Addition US
- From Reactive to Resilient: Rethinking Risk Management in Live Events, Verb
Check out the incredible speaker line-up to see who will be joining Yadira.
Download The Latest Agenda