William Wilz

While the traditional AOR model has been around for decades, is it the best model for your organization and marketing team? This panel of experts will talk you through how to assess whether your current model makes sense and share insights on others who’ve evolved their agency model to incorporate additional agency expertise. You’ll leave this panel with an understanding of:

• What to consider when re-evaluating your current agency model
• Determining how and when to approach the conversation with your marketing team
• How to set up your in-house and niche agencies for success