Vivien Harmon is Head of Procurement for IHG Hotels & Resorts, where she leads a global team looking after Commercial and Marketing. Her more than 20-year career spans procurement, marketing, and engineering at companies including Nike, Salesforce, The Home Depot, and Delta Air Lines.
At Nike, she led marketing procurement for approximately $1 billion in marketing services and developed global frameworks for agency compensation, transparency, and accountability. An industrial engineering graduate of Georgia Tech, Vivien combines an analytical foundation with deep marketing procurement expertise to build high-performing teams, strengthen agency partnerships, and position procurement as a strategic partner to marketing.
Monday November 9, 2026
8:50 AM Keynote Case Study: Owning The Narrative: Demonstrating Marketing Procurement’s Value In The Age Of AI
Drawing on her experience leading Commercial & Marketing Procurement at IHG Hotels & Resorts, Vivien Harmon shares how she has redefined what marketing procurement's value really looks like in practice. Vivien will share how she has used AI and automation at IHG to gain unprecedented visibility into marketing performance, supplier behavior, and demand patterns, and how that visibility has elevated procurement's seat at the commercial table. Expect candid insight into what it takes to shift the narrative from cost-cutter to strategic advisor in a global hospitality brand.
• Elevate marketing procurement's role from cost gatekeeper to strategic advisor
• Identify patterns in demand, pricing, and partner performance that inform smarter decisions
• Use AI and automation tools to connect spend, performance, and supplier behavior into a clearer picture of marketing ROI
Check out the incredible speaker line-up to see who will be joining Vivien.
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