Victoria Potter is Head of Clients and Operations for North America at ECI Media Management, a global media audit and consulting firm helping advertisers navigate the complexities of today's media landscape through market intelligence, benchmarking, and practical solutions.

With over two decades of experience spanning both agency and consultancy, Victoria brings a rare depth of perspective to media strategy. She began her career at Universal McCann and Saatchi & Saatchi, working across iconic brands including Johnson & Johnson, General Mills, and Bacardi USA. Over fifteen years ago, she made the move to the consultancy side — channeling her agency expertise to help advertisers drive greater value from their media investments and improve their agency relationships. She has since partnered with 40+ clients across CPG, Pharmaceutical, Entertainment, Electronics, Travel, Food & Beverage, and QSR.