Every organization is solving the AI governance puzzle differently, and marketing procurement is often caught in the middle of legal, IT, and marketing's competing priorities. This panel of practitioners shares how they've built (or are still building) governance structures that keep pace with AI adoption without slowing teams down. Come away with real examples of what's working, what isn't, and where ownership should sit 

• Expand risk criteria beyond data privacy to account for brand safety and over-reliance on AI outputs 
• Adapt governance structures to fit organizational scale, from lean fast-moving teams to larger cross-functional reviews 
• Balance build, buy, and license decisions as organizational pressures reshape how procurement resources AI capability 

From fluctuating currencies and media costs to regulatory changes and sanctions, external shocks are increasingly influencing marketing investment decisions. In this discussion, senior marketing procurement executives will share how they are adapting sourcing strategies, rebalancing global vs. local spend, and revisiting contract clauses to protect flexibility and continuity.  

• Build sourcing strategies that can flex as markets and costs shift 
• Balance global frameworks with local agility in volatile conditions 
• Align with finance and marketing on thresholds for reallocating or pausing spend