Steven Wales

Chief Operating Officer Decideware, Inc.

Steven Wales is the Chief Operating Officer for Decideware, Inc. Steven holds a bachelors degree in Media Communications from East Stroudsburg University.  

For over 10 years Steven was the President and Owner of Transfigure, Inc.  Transfigure was a software consulting firm, specializing in client relationship management software and business process consulting.  While at Transfigure, Steven helped mid-sized companies adopt technology in order to improve their internal business, sales and marketing processes.  By utilizing a structured Business Process Diagnostic tool, Steven’s team determined a companies pain points and implement technology solutions to solve them and foster growth. 

Steven honed his marketing agency management skills at Mars Chocolate, LLC., overseeing their creative, digital and production agencies in North America.  This experience provided valuable insights from a client-side perspective on managing agencies for optimal performance and success.  Steven helped develop compensation models for use by some of today’s most popular brands and was responsible for evaluating the agencies performance against pre-defined metrics.   Steven’s background has provided him with a deep expertise on how best to enhance the relationship between client and agency.

As the Chief Operating Officer for Decideware, Inc. Steven works with many of the top advertisers in the world, to help them utilize various aspects of the Decideware Agency Management Platform to more efficiently manage hundreds of agencies around the globe.  In addition, Steven is responsible for the relationship between Decideware and several industry organizations including the Association of National Advertisers (ANA), the World Federation of Advertisers (WFA) and ProcureCon.  Through these industry organizations, Steven is often asked to speak about agency management at national and global conferences.