In an era when Procurement is tasked with driving both efficiency and innovation, the real challenge lies in looking beyond the lowest bid to unlock lasting value.

This interactive session brings together three perspectives — client, consultant, and agency — to explore how Procurement can redefine value through the 3Cs Framework: Clarity, Collaboration, and Continuous Improvement.

Through the story of Fidium Fiber’s recent agency search, which resulted in a successful partnership with NOVUS, you will hear how marketing, procurement, and agency leaders co-created a process that prioritized fit, trust, and performance over price alone.

You will walk away with:

• A practical 3C framework for sourcing value beyond price.

• Real-world lessons in structuring evaluations that reveal fit, not just fees.

• Interactive polling to gain perspective from your peers on value.