Marketing wants to move at the speed of culture—but if every brief, buy, and contract grinds through slow processes, "fast-vertising" dies on the vine. Drawing on the Harvard Business Review piece "Marketing at the Speed of Culture" by Ayelet Israeli, Leonard Schlesinger, Matt Higgins, and Ryan Reynolds, this session challenges marketing procurement to rethink its role in enabling timely, culturally relevant work. Procurement risks becoming a bottleneck unless it adapts its approach to sourcing, contracts, and approvals. This presentation outlines how marketing procurement can anticipate fast-vertising needs, set up "ready-to-go" partners and terms, and embed lightweight controls that keep work moving without losing oversight. 

• Streamline sourcing, contract, and approval workflows for speed 
• Pre-negotiate "ready-to-go" partners, terms, and playbooks 
• Reposition procurement as an enabler of timely, culturally relevant work