Shannon Simpson Jones is the co-founder of VERB, a leading brand experience agency redefi ning how people engage with brands through rule-breaking, culture-making campaigns. At VERB, she leads a visionary team delivering unforgettable experiences for industry giants like Airbnb, Prime Video, Zoom, TikTok, and Reddit. With an innate ability to anticipate trends and craft moments that resonate, Shannon ensures every project is not just innovative, but impactful.

A recognized industry leader, Shannon's expertise has earned her a place among Ad Age's 40 Under 40, Adweek's Creative 100, and She Runs It Working Mother of the Year honorees. Under her leadership, VERB has been named a 3x Inc. 5000 company and won 4 Cannes Lions in 2025. She has shared her insights on major stages, including SXSW, Fast Company Innovation Festival, and CultureCon.

Beyond marketing, Shannon is a fi erce advocate for equity, representation, and real industry change, as well as an avid live music lover and self-proclaimed ginger beer connoisseur. A University of Maryland alum, she recently returned to Baltimore from Brooklyn, continuing to push boundaries with vision, purpose, and a playlist always queued up for the next great experience.