The Martech landscape is always evolving—blink, and there’s a new platform, tool, or trend on the runway. In this session, explore how procurement professionals are keeping pace with rapid innovation, evaluating emerging technologies, and partnering with stakeholders to ensure marketing investments are saving money and driving efficiency.

• Explore new martech trends that impact procurement efficiency
• Leverage procurement’s role in driving martech cost savings
• Interpret signals that separate lasting innovations from passing fads