Sabrina Traskos

Whether you’ve been at this for 1 month or 1 decade, it’s never been a more challenging or rewarding time to be in the marketing procurement profession. This panel of experts will discuss the evolution of the marketing procurement function and what needs to happen for the function to continue to grow and evolve in the coming years. You’ll receive insights on:

• What barriers marketing procurement teams must overcome with marketing and agency stakeholders
• What actions the marketing procurement function collectively should take to improve their reputation and involvement
• Changes in the landscape and how marketing procurement can upskill themselves accordingly
• Looking towards 2025, how should marketing procurement adapt?

If you’ve already made initial gains in your marketing procurement program and looking for what’s next – then this session is for you! This boardroom discussion will provide a forum for leaders of mature/advanced marketing procurement programs to commiserate, collaborate, and contemplate the next steps in your respective programs