Traditional input-based compensation models — retainers, labor multipliers, cost-plus — are becoming obsolete as AI agents automate tactical tasks and reshape how work gets done. This session explores what next-generation compensation frameworks could look like to balance transparency, efficiency, and performance incentives. 

• Identify which agency tasks AI is automating — and what that means for how you pay 
• Explore compensation frameworks that reward outcomes rather than inputs 
• Structure deals that protect advertiser value while giving agencies room to innovate