Zorina Crooks | ProcureCon keting

Zorina Crooks

Zorina Crooks

Chief Services Officer Alliansis
Zorina Crooks
💡 Founder, CEO and Innovation Agitator 💡 Expert in marketing agency, professional services and high-value IT supplier relationship management 💡 Delivers on pragmatic use of AI in marketing procurement and SRM 💡 Published thought-leader in the area 💡 Experience with global Top 100 clients for running marketing procurement at scale 💡 Provides world-class SaaS tech solution plus consulting, training, and AI advisory

Day 1: Monday November 17, 2025

4:30 PM Interactive Beer Bucket Roundtables – Two (2) 30-min. Rounds

These interactive roundtable sessions take a deep dive into the specific areas you came to learn about. Sit and learn in an intimate format from the speakers who have had an impact on their company and industry. Take control of your own event experience, and don't be shy! Ask questions (or answer them!) alongside other conference attendees who are dealing with the same challenges as you network with industry peers with very similar challenges, interests, and responsibilities. Do not miss the discussions you want to participate in. 

1. Beyond Savings: How Procurement Drives Value Through Adaptive Marketing Partnerships – Ashley Flood, Chief Client Officer - We Are Rosie

2. Agency Relationship Evaluations: What Works, and What Doesn't! - Richard Benyon, CEO Alliansis

3. Topic TBD – Evergreen Trading

4. Less SaaS, Less Vendors, More Outcomes: AI Agents and the Future of Creative Production - Satej Sirur, CEO & Co-Founder – Rocketium Cameron Nelson, Head of Marketing, US & EU - Rocketium

5. Topic TBD – Assemble Studios


Check out the incredible speaker line-up to see who will be joining Zorina.

Download The Latest Agenda