Paul Dhaliwal

With a host of complex, interdependent and dynamic services, it can be challenging for marketing procurement professionals to even understand the full scope of their digital marketing spend, let alone engage marketing stakeholders on investment decisions. This workshop, led by a 20+ year industry veteran, will help you demystify this investment, giving you the insight needed to:

• Break through with the major Adtech suppliers (e.g., Google)
• Optimize your digital marketing spend and increase ROI
• Address investment issues confidently with your marketing leadership