Skip the slides and join a small group discussion instead. These interactive conversations give attendees the chance to engage and network with procurement teams in your industry to tackle today's biggest challenges through real customer examples and practical solutions. Bring your questions, share your experiences, and leave with fresh ideas you can put into practice.

1. Consumer Goods and Apparel Ian McDonald, Senior Category Manager, Edgewell Personal Care

Transparency has been a fixture of marketing procurement conversations for years — and yet the challenge keeps evolving. What procurement meant by transparency five years ago barely scratches the surface today. AI-generated costs, algorithmic media buying, and complex sub-contractor chains have introduced new layers of opacity that traditional contract frameworks were never designed to handle. This session takes stock of where the transparency debate stands now, what procurement teams are actually demanding, and what agencies and solution providers must do differently to build the trust that wins and retains business.