Are you new to the Marketing category? Were you plopped into procurement without knowing media from digital? Join this roundtable talk before sessions officially commence to get some helpful perspective from a pro who has been in your shoes. This is a great way kick off your ProcureCon experience. Everybody starts somewhere! 

Traditional input-based compensation models — retainers, labor multipliers, cost-plus — are becoming obsolete as AI agents automate tactical tasks and reshape how work gets done. This session explores what next-generation compensation frameworks could look like to balance transparency, efficiency, and performance incentives. 

• Identify which agency tasks AI is automating — and what that means for how you pay 
• Explore compensation frameworks that reward outcomes rather than inputs 
• Structure deals that protect advertiser value while giving agencies room to innovate