From fluctuating currencies and media costs to regulatory changes and sanctions, external shocks are increasingly influencing marketing investment decisions. In this discussion, senior marketing procurement executives will share how they are adapting sourcing strategies, rebalancing global vs. local spend, and revisiting contract clauses to protect flexibility and continuity.  

• Build sourcing strategies that can flex as markets and costs shift 
• Balance global frameworks with local agility in volatile conditions 
• Align with finance and marketing on thresholds for reallocating or pausing spend