Mehdi Benkabbou | ProcureCon keting

Mehdi Benkabbou

Mehdi Benkabbou

Category Lead, Marketing Procurement (Former) Meta

Day 1: Monday November 17, 2025

1:30 PM Track B: Workshop: Unlock Growth: Building An Influencer Marketing Program That Delivers Real Value

Influencer marketing has become a powerful tool, but optimizing it requires careful planning, clear contracts, and effective collaboration. Learn how to assess influencer partnerships, manage contracts, measure ROI, and ensure compliance while fostering creative campaigns that resonate with your target audience.

  • Discover ways to structure clear influencer contracts for compliance
  • Explore best practices for managing influencer relationships
  • Understand metrics for measuring influencer marketing ROI 

Check out the incredible speaker line-up to see who will be joining Mehdi.

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