Mehdi Benkabbou

In this engaging panel discussion, we delve into the dynamic world of Artificial Intelligence (AI) as it intersects with marketing procurement, reflecting on the past year's advancements, setbacks, and practical applications. Our panel of industry leaders and AI experts will share their firsthand experiences, offering a comprehensive overview of how AI technologies have transformed both procurement marketing processes, detailing out benefits realized and underlying risks.

This session aims to equip attendees with the

• Insights into how leading organizations are using AI to revolutionize their marketing procurement processes, from predictive analytics for demand forecasting to automated supplier negotiations
• Insight on how the agency world is being impacted by AI
• What’s to come in 2025 and beyond.