AI promises to make marketing procurement smarter and faster - but many tams are living with clunky tools, bad data, vendor hype, and pressure to "use AI" without clear value. This workshop creates a candid forum for attendees to share where AI is failing them, compare stories, and surface common pitfalls that slow work instead of improving it.

Building on our earlier venting session, this workshop flips the script to focus on where AI is genuinely delivering value for marketing procurement. Explore practical use cases like faster spend analysis, cleaner rate benchmarking, smarter supplier shortlists, and lighter-touch contract reviews that are saving time and sharpening decisions.