In today’s fast-moving marketing landscape, disruption is the new normal. From natural disasters, financial upheaval, and geopolitical unrest, your procurement team needs to be one step ahead. This session explores how marketing procurement can take a proactive approach to risk—anticipating challenges before they arise and building resilience into agency contracts, production plans, and supplier strategies. Learn how leading teams are staying ahead of the curve and turning uncertainty into a competitive advantage. 

• Discover practical ways to map and assess supplier risks
• Understand how to build and implement rapid response plans
• Get guidance on updating and improving contingency plans