Agency pricing can be complex—but it doesn’t have to be misunderstood. This workshop will give agency professionals the tools to clearly explain cost structures, justify investment decisions, and align spend with outcomes that matter to procurement. Learn how to demystify your value, address cost concerns with confidence, and turn transparency into trust. 

In today’s complex marketing landscape, clarity and efficiency in agency selection are more important than ever. This presentation showcases a joint initiative from the ANA and the 4As to simplify and standardize the Request for Information (RFI) process. Attendees will learn how the new RFI template brings the tool back to its original purpose—helping marketers and agencies connect more effectively through an efficient, transparent, and mutually beneficial process.

• Understand the value of a unified, standardized RFI template
• Gain tools to improve transparency and collaboration in agency selection
• Take away practical guidelines for implementing the template effectively