Matt is currently SVP, Business Intelligence & Insight at the 4As, having joined the organization in March 2017. His background combines business development, account management, and media experience across a variety of full-service and media agencies. At the 4As, Matt provides counsel to agencies on all aspects of business development, client/agency relationships, and engaging with client marketing procurement. He also works closely with the ANA, focusing on projects that can help strengthen client and agency partnerships.
Day 2: Tuesday, November 18, 2025
2:10 PM Track D: Workshop (40 min): Clarify and Connect: Empowering Procurement to See the Impact of Partner Spend
Agency pricing can be complex—but it doesn’t have to be misunderstood. This workshop will give agency professionals the tools to clearly explain cost structures, justify investment decisions, and align spend with outcomes that matter to procurement. Learn how to demystify your value, address cost concerns with confidence, and turn transparency into trust.
Day 3: Wednesday, November 19, 2025
9:35 AM Presentation RFI Templates
Check out the incredible speaker line-up to see who will be joining Matt.
Download The Latest Agenda