ProcureCon Marketing 2024

November 18 - 20, 2024

JW Marriott LA LIVE, CA

Matthew Kasindorf

Senior Vice President - Business Intelligence and Insight Group 4A's

DAY 2: Tuesday, November 19, 2024 (OPEN TO ALL ATTENDEES)

11:20 AM Fireside Chat: The Rise Of Value And Key Relationship Components

In 2024, the ANA and 4As examined the role value plays in the client-agency relationship and what factors into a successful long-term client-agency relationship. This presentation details out those findings along with steps marketing procurement can take to strengthen existing relationships.

Check out the incredible speaker line-up to see who will be joining Matthew.

Download The Latest Agenda