Leah Lanza | ProcureCon keting

Leah Lanza

Leah Lanza

Chief Production Officer Publicis Canada

Leah Lanza is Chief Business Officer at Propel, Publicis Groupe Canada's transformation and in-house acceleration practice. She helps enterprise organizations accelerate AI adoption, modernize marketing operations, and build connected ecosystems across talent, technology, agencies, and procurement partners.

With more than 20 years of experience across agency and client-side leadership, Leah has led transformation initiatives for leading organizations across financial services, retail, automotive, and telecommunications. Her work includes helping TD Bank transform content supply chains, operationalize AI, and build more agile marketing organizations.

Today, Leah advises enterprises on the future of marketing operations, helping teams unlock greater speed, efficiency, and effectiveness through AI-enabled workflows, modern content ecosystems, and stronger collaboration across internal teams, agencies, and supplier partners.

Monday November 9, 2026

3:20 PM Panel: AI Agents and the New Agency Operating Model: 2027 Staffing and In-Housing Plans

Traditional input-based compensation models like retainers, labor multipliers, and cost-plus are becoming obsolete as AI agents automate tactical tasks and reshape how work gets done. This session explores what next-generation compensation frameworks could look like to balance transparency, efficiency, and performance incentives, while still giving agencies room to innovate and invest in new capabilities. 

Check out the incredible speaker line-up to see who will be joining Leah.

Download The Latest Agenda