Monday November 9, 2026
This boardroom discussion focuses on the human and political side of global partnerships—how marketing procurement can align central and local stakeholders, secure buy‑in from markets, and keep agencies or platforms truly "global" in behavior, not just in branding. Compare tactics for driving adoption, managing exceptions, and using data to keep both partners and internal teams accountable.
Influencer and creator work often starts in pockets of the business, leading to fragmented contracts, inconsistent rates, and limited oversight. This discussion focuses on how to bring structure to that chaos through smarter agency setups that centralize visibility while preserving local flexibility. Panelists will share how procurement is influencing decisions on global vs. local agencies, specialist vs. integrated partners, and the operating rules that keep influencer programs commercially sound.
- Map where influencer and creator work is happening across the business
- Consolidate fragmented contracts and rate structures into clearer frameworks
- Establish operating rules that centralize visibility while preserving local flexibility
Check out the incredible speaker line-up to see who will be joining Lauren.
Download The Latest Agenda