Karen Bennett | ProcureCon keting

Karen Bennett

Karen Bennett

Managing Director, US Jellyfish

Karen Bennett is the Managing Director, US at Jellyfish, a modern digital marketing agency at the intersection of media, data, and creative, all powered by best-in-class technology. She leads the agency’s operations, growth strategy, and client partnerships across North America. With over two decades of experience spanning creative, media, and digital transformation, Karen brings an integrated perspective that helps brands move faster, smarter, together, and to thrive in an AI-powered marketing landscape.

Known for challenging outdated agency models and disrupting traditional ways of working, Karen focuses on unlocking real results for brands. She’s an expert at building high-performance cultures, navigating complexity with clarity, and championing innovation that drives measurable business impact.

At Jellyfish, she’s helping reimagine how brands connect with consumers in a world where technology and creativity are inseparable. Her leadership has been instrumental in scaling Jellyfish’s proprietary solutions, including Share of Model™ and Switchboard, and strengthening the agency’s position as a strategic and creative partner in the next era of digital marketing.

Karen is a proud mom of two (and one very cute dog), a strong advocate for inclusion, and is deeply involved in mentoring the next generation of marketing leaders while pushing for a more equitable industry.

Day 2: Tuesday, November 18, 2025

3:30 PM Panel: The Agency Landscape: Key Insights for Marketing Procurement To Enhance Collaboration and Boost Marketing Performance

In an increasingly competitive and complex marketing world, procurement professionals need to understand the evolving dynamics between brands and agencies. Join agency leaders as they share valuable insights into new agency models, the impact of technology, and how to optimize collaboration for stronger, more effective marketing outcomes.

  • Gain fresh perspectives on navigating the modern agency landscape
  • Explore emerging agency models that shape brand partnerships
  • Leverage insights to enhance joint marketing performance 

Check out the incredible speaker line-up to see who will be joining Karen.

Download The Latest Agenda