Quarter‑to‑quarter performance swings can trigger sudden shifts in marketing priorities, from new launches to emergency cutbacks. This session focuses on how procurement can provide stability amid change by structuring portfolios, contracts, and governance in ways that absorb shocks while preserving strategic investments. 

Influencer and creator work often starts in pockets of the business, leading to fragmented contracts, inconsistent rates, and limited oversight. This discussion focuses on how to bring structure to that chaos through smarter agency setups that centralize visibility while preserving local flexibility. Panelists will share how procurement is influencing decisions on global vs. local agencies, specialist vs. integrated partners, and the operating rules that keep influencer programs commercially sound. 

• Map where influencer and creator work is happening across the business 
• Consolidate fragmented contracts and rate structures into clearer frameworks 
• Establish operating rules that centralize visibility while preserving local flexibility