With AI and martech platforms evolving weekly, procurement must rethink long term sourcing models. Learn how to implement modular, outcome based contracting frameworks that encourage pilot adoption and innovation—without locking the organization into outdated tools or inflated commitments. 

AI is automating the transactional work that once defined marketing procurement — and in its place, a new set of capabilities is emerging as the price of admission. The procurement professionals who will thrive aren't just better negotiators; they are strategic advisors who can speak the language of marketing, interpret AI-generated insights, and translate commercial complexity into business value. This session brings together marketing procurement leaders to get honest about the skills gap, what they are doing to close it, and what the marketing procurement professional of the future actually looks like. 

• Identify which procurement skills AI is replacing — and which it can't 
• Assess whether your team's capabilities match where the function is heading 
• Build marketing literacy and stakeholder influence into your team development strategy