How should procurement be evaluating agency performance today? Media buying transparency, AI's growing role, and the enduring value of human judgment are all reshaping the conversation, but most evaluation approaches haven't caught up. This workshop brings procurement and sourcing leaders together to work through these real-world challenges and how to navigate this new environment. Using real-sounding agency responses, including AI claims as one example among several, attendees will practice separating evidence from polish and leave with sharper questions and clearer criteria they can bring to their next RFP.

Key takeaways

• Understanding the pressures reshaping agency evaluation today, including media transparency, AI's growing role, and the value of human judgment

• Evaluating agency claims for evidence versus polish, using AI as one test case

• Rewriting RFP and evaluation questions to surface real accountability, not just deliverables

• Avoiding common evaluation traps that reward the best pitch over the best partner