Eric Samuelson is a seasoned executive with deep expertise in client pricing strategy, procurement optimization, and cross-functional collaboration. As Vice President of Client Pricing & Procurement, Eric leads strategic initiatives that align marketing investment with business outcomes, driving value across complex stakeholder ecosystems.

A pioneer in marketing procurement, Eric established the first Strategic Sourcing Department within an event marketing agency—an initiative designed to manage, leverage, and reduce third-party costs on behalf of clients. This achievement not only delivered measurable savings but also set a new standard for how agencies can integrate procurement discipline into creative environments.

With a career spanning three decades, Eric has built a reputation for bridging the gap between marketing and procurement, fostering innovation while maintaining fiscal discipline. His approach combines data-driven decision-making with a keen understanding of agency dynamics, supplier relationships, and evolving market trends.