ProcureCon Marketing 2025

November 17 - 19, 2025

Austin, TX

Eniola Akindes

Global Sourcing Director - Advertising Coty

Since October 2016 Eniola has been the Global Sourcing Director – Advertising at Coty. She leads the team covering categories for Advertising & Creative agencies, Media production & post-production, Content & Digital. Previously she was the Head of Marketing & Retail Procurement at L’Oreal, responsible for overseeing the team and the delivery of the marketing procurement strategy, to ensure the company got value for money and innovative solutions to achieve its business objectives. At L’Oreal Eniola was instrumental in driving a transformative procurement strategy for the Marketing & Retail categories, with circa £70M spend and over 100 suppliers across 30 brands (circa 200 stakeholders); leading and developing the team to deliver beyond savings including efficiencies, CSR and innovation; and championing the transition from transactional Procurement to a strategic business partnership. Eniola is will be joining the Panel Discussion ‘A Push For Simplification In The Current Complex Marketing Landscape: Where Are We Seeing Opportunities To Streamline?’ on the 12th June.

Check out the incredible speaker line-up to see who will be joining Eniola.

Download The Latest Agenda