As brands strive to deliver unified, frictionless customer experiences across every channel, procurement plays a critical yet often underrecognized role. This panel explores how procurement can help drive customer satisfaction, brand loyalty, and operational excellence in an increasingly connected world. 

From managing tightening budgets to reshaping vendor relationships marketing procurement professionals must adapt to the challenges that come with an uncertain economic landscape. Gain insights into the strategies, tools, and best practices that help procurement teams stay resilient and drive value in unpredictable times.

• Equip yourself with tools for building resilience in procurement operations
• Understand best practices for reshaping vendor relationships
• Break down methods for staying ahead of the curve as economic realities shift around you