With over two decades in marketing procurement, agency relations, and strategic consulting, Connie is a trusted expert in optimizing agency-client partnerships across industries. As a Senior Consultant at mediasense, she advises global brands on maximizing Return on Media, Advertising, and Investment, guiding clients through agency fees, KPI development, digital best practices, media benchmarking, and performance assessments. Before mediasense, Connie spent over a decade at Johnson & Johnson, leading agency selection, performance evaluations, and compensation models to shape future-fit marketing organizations. Her expertise includes contract negotiations, agency benchmarking, and building sustainable partnerships.