Font licensing has often been an overlooked and misunderstood by marketing procurement teams, partly due to the fragmented spend, complex supplier landscape and wide variety of licensing models. Yet there are substantial financial risks to companies that do not manage their font licensing properly. There is now increased pressure on advertisers to start getting serious about managing their font spend to control costs and mitigate risk. Christian Hauptman has been on a multi-year journey to understand the best way to get a handle on this complex topic. In this session, he will share some of his learnings as well as practical steps you can take to get your Font House in Order.