Skip the slides and join a small group discussion instead. These interactive conversations give attendees the chance to engage and network with procurement teams in your industry to tackle today's biggest challenges through real customer examples and practical solutions. Bring your questions, share your experiences, and leave with fresh ideas you can put into practice.

1. Consumer Goods and Apparel Ian McDonald, Senior Category Manager, Edgewell Personal Care

Traditional input-based compensation models — retainers, labor multipliers, cost-plus — are becoming obsolete as AI agents automate tactical tasks and reshape how work gets done. This session explores what next-generation compensation frameworks could look like to balance transparency, efficiency, and performance incentives. 

• Identify which agency tasks AI is automating — and what that means for how you pay 
• Explore compensation frameworks that reward outcomes rather than inputs 
• Structure deals that protect advertiser value while giving agencies room to innovate