Carol Joseph is Executive Director, Head of Marketing Sourcing at JPMorganChase, where she leads sourcing strategy across media, events, insights, PR, communications, affiliate marketing, and creative services. She is responsible for developing sourcing strategies, enabling supplier partnerships, negotiating complex commercial agreements, and delivering measurable value across a global marketing ecosystem. Carol brings extensive experience at the intersection of commercial excellence, innovation, and governance. She partners with CMOs, CFOs, legal, and risk leaders to drive supplier innovation, strengthen controls, and maximize the impact of marketing investments. With expertise in agency partnerships, media governance, contract strategy, and sourcing transformation, Carol is passionate about continuing to elevate sourcing from a cost-management function to a trusted strategic advisor that enables business growth through data, technology, and strong stakeholder relationships.