Carmen Rojas is a procurement leader with deep expertise in marketing, agency, and creative services, complemented by a strong background in marketing operations and business development. Throughout her career at Humana, Adidas, and Reebok, she has partnered with cross-functional teams to drive commercial value, optimize agency ecosystems, and transform ways of working across complex global organizations. At Humana, Carmen developed the marketing agency category strategy, aligning supplier partnerships, commercial models, and business objectives within a rapidly evolving AI landscape. During her procurement career, she has led agency optimization initiatives, contract renegotiations, and pricing standardization efforts that delivered multimillion-dollar savings and increased transparency across marketing investments. Prior to procurement, Carmen held leadership roles in Marketing and Business Development at Reebok, where she drove global operational transformation, built strategic partnerships, and led initiatives that improved efficiency, accelerated growth, and enhanced brand execution. Combining experience from both the client and procurement sides of the business, Carmen brings a practical and collaborative perspective on how organizations can redefine agency value, compensation models, and partnership strategies.