Brent Diggins
Managing Director of the Communications Technology Business Unit The Marketing CloudBrent Diggins drives the Data and Advanced Analytics team, helping the organization revolutionize the way we approach AI, analytics, data science, research, and strategic insights. He has created data-driven solutions for clients including Amazon, Google, Lilly, Samsung and Toyota. His exceptional expertise in both AI, data analytics and marcomms strategy enables him to deliver comprehensive end-to-end solutions, seamlessly connecting data, strategy, tactics, and ultimately, driving tangible impact. He was recognized as one of the of 25 of the most influential people in communications technology by PR Week as part of their "Dashboard 25" recognition.
Tuesday November 10, 2026
11:10 AM Panel: Resilience by Design: Future-Proofing Marketing Investment in an Unstable World
From fluctuating currencies and media costs to regulatory changes and sanctions, external shocks are increasingly influencing marketing investment decisions. In this discussion, senior marketing procurement executives will share how they are adapting sourcing strategies, rebalancing global vs. local spend, and revisiting contract clauses to protect flexibility and continuity.
- Build sourcing strategies that can flex as markets and costs shift
- Balance global frameworks with local agility in volatile conditions
- Align with finance and marketing on thresholds for reallocating or pausing spend
Check out the incredible speaker line-up to see who will be joining Brent.
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