Making informed marketing investment decisions requires more than just tools—it starts with the right data. This session will dive into how procurement and marketing teams can collaborate to improve data quality and consistency, enabling more effective use of models like MMM and other analytics platforms to track performance, optimize spend, and support agile media strategies.

• Unpack how monitoring campaigns in real time allows you to quickly optimize spend and boost ROI
• Explore Methods For Enhancing Procurement-Marketing Collaboration On Data
• Gain Practical Tips For Using Analytics Platforms More Effectively