AI will radically transform how we work, but there is also so much noise in the marketing world today on AI, it is hard to know what is real. This session will focus on what is possible today with AI and how Operational AI versus Generative AI is the fastest path to delivering tangible value by streamlining processes, eliminating traditional bottlenecks, and automating tedious manual tasks within a brand’s marketing operations. Learn from the best practices being deployed today across +200 global brands.