Alistair Vines | ProcureCon keting

Alistair Vines

Alistair Vines

SVP Solutions, OLIVER & Global Client Partner The Brandtech Group

Alistair Vines's story is one of the path less trodden – rejection from the Saatchi grad scheme led him to take a shot with an unknown agency called OLIVER. In the fifteen years since, he has been at the forefront of establishing OLIVER as the leader in in-housing. Scaling from 50 people in London to a global business of 5,000 people in 40 markets.

From launching hyper cars with McLaren to selling candy bars with Mondelez, and everything in between – he brings a marketing generalist's lens with deep expertise in marketing operations, and more recently AI transformation.

Alistair now leads a team of 250 people at The Brandtech Group, running AI content operations for some of the world's biggest beauty brands. He's an alumnus of both Mark Ritson's Mini MBA and a Marketing Academy scholar.

When he's not connecting dots and solving problems, you can find him running on the Hudson River Parkway or taking in the world with his travel advisor wife.

Check out the incredible speaker line-up to see who will be joining Alistair.

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