ProcureCon Marketing 2026 | Marketing Procurement Conference

Marketing procurement today isn't being asked to do one thing well. It's being asked to navigate AI disruption, prove strategic value to the C-suite, manage influencer spend without a playbook, and still deliver savings.

ProcureCon Marketing is where senior marketing procurement leaders from the world's leading brands come together to share how they're making that shift in real terms — from renegotiating agency compensation in the age of AI, to building influencer frameworks, to translating procurement's impact into language the C-suite responds to.

You need to go beyond cost savings, earn your seat at the table, and future-proof how marketing services get bought. That starts at ProcureCon.

Procurement Powerhouses

For leaders, by leaders. Our 2026 lineup brings together senior marketing procurement sharing how they're navigating AI disruption, rethinking agency compensation, and proving procurement's value in the boardroom.

Spencer Fraley,

Corporate Services & Marketing - Global Procurement lululemon

Vivien Harmon

Head of Commercial & Marketing Procurement IHG Hotels & Resorts

Sabrina Traskos

Vice President, Global Procurement - Commercial Commercial Regeneron

Jill Rankin

Associate Director Strategic Sourcing Commercial and G&A Sumitomo Pharma

Mehdi Benkabbou

Associate Director, MarTech & Production Sourcing Amgen

Brian Shaw

Associate VP - Global Sourcing Commercial, IT, and G&A Eli Lilly

Leyla Abdullaeva

Senior Manager Indirect Strategic Sourcing Royal Caribbean Group

Carol Joseph

Executive Director, Head of Marketing Sourcing JPMorganChase

Crystal Reel

Director, Global Marketing Procurement Coca-Cola

Advisory Board

SEE ALL

The invaluable marketing procurement insights of our advisory board help shape our program, ensuring we address the most relevant and impactful topics for the community. We are honored to have such esteemed professionals guiding our efforts.

Jill Rankin

Associate Director, Strategic Sourcing Sumitomo Pharma America

Ray Croce-Galis

Strategic Sourcing Marketing Services Bayer HealthCare

Kim Harrison-Johnson

ProcureCon Advisory Board Member Industry Expert

Mehdi Benkabbou

Associate Director, MarTech & Production Sourcing Amgen

YOU NEED

Insights
Networking
Inspiration
Connections
Knowledge
Solutions
ProcureCon
Insights
Networking
Inspiration

This Year’s Focus

Day 1: Monday, November 9, 2026

The New Marketing Ecosystem: Procurement's Role in Shaping How Work Gets Done

This Year’s Focus

Day 2: Tuesday, November 10, 2026

Speed, Transparency, and the AI-Powered Marketing Machine

This Year’s Focus

Day 3: Wednesday, November 11, 2026

Built to Last: Resilient Teams, Responsible Growth, and the Road Ahead

"The variety of session formats, from workshops and roundtables to breakout groups, make it easy to learn. I get to meet people in a setting that doesn't feel awkward or forced. It made the experience even more enjoyable."

Magali Gaiato

Manager, Marketing Procurement, Unilever

"The networking opportunities were unparalleled, allowing me to connect with peers and experts who share similar challenges and goals. I left feeling inspired, informed, and ready to drive value and impact within my organization."

Ahsan Jawed

Sr. Procurement Specialist Media & Advertising, AbbVie

"ProcureCon Marketing has been great so far! Lots of actionable guidance and industry insights. Love getting to interact with others in this space both practitioner and agencies."

Samantha Ellis

Director, Corporate Procurement, Hilton

"Procurecon Marketing is the place to meet, network, and learn new ways to innovate, and to be inspired in the world of Marketing procurement. Great speakers and panelists round out a fantastic 3 day event!"

Jill Rankin

Associate Director, Strategic Sourcing Commercial, Sumitomo Pharma America

"The real value in this conference is the 1:1 conversations and relationships I have with fellow sourcing peers, and the sessions this year did a fantastic job breaking the ice."