MSIGHTS (Past Sponsor)
Founded in 2004, MSIGHTS provides automated data transformation and performance reporting to some of the world's most sophisticated global advertisers. As marketing technology and media channels proliferate, so do the data sources marketers must examine to quantify results and guide strategy. MSIGHTS services make marketers more efficient and effective by providing a single view of overall marketing performance with full transparency and actionable insights. Our dedicated mission is to help marketing teams operationalize the data-driven decision making process and to gain maximum value from their data and investments in marketing and media. The MSIGHTS cloud-based platform automatically collects, unifies, and transforms fragmented marketing data, making it immediately available to global stakeholders for performance reporting, optimization, and advanced analytics.