November 17 - 19, 2025
Austin, TX
Engine Shop is a full-service brand experience agency with capabilities across live, virtual, sponsorship, branded entertainment, content and digital.
We have a unique process that combines our proprietary social listening analytics and sponsorship database, with an always-on cultural trends desk. The result is creative ideas born of data-driven cultural insights that cut through the noise and move the needle for our clients.
Mercedes-Benz, Delta, Hilton, Diageo and Capital One are among our roster of world-class brands.
Notable recent work includes launching the Mercedes-EQ sub-brand of EV vehicles through brand experience centers, a test drive tour, film partnership and product placements. Additionally, our earned media stunt for Bud Light increased purchase intent by 12 percent and garnered over 200 million impressions. We have proudly been recognized by the Clio Awards, AdAge, Chief Marketer, Pro Awards and Event Marketer.
Engine Shop is private-equity backed and acquired IEG, The Sponsorship Authority, in 2018.