BrandActive (www.brandactive.com) is the leading expert in the financial analysis, strategy, and logistics of rebrand implementation. For the past 20 years, BrandActive has helped Fortune 1000 and other large organizations such as GE, Verizon, CIBC, Berkshire Hathaway, Medstar, and Hewlett Packard Enterprise make brand change happen, on time and in budget. We work with you (and your branding agency) to help you determine the what, when, who, how, and how much of changing your branded assets. From signage to IT systems to legal considerations, our deep experience, unique analytics, and tech tools help you to develop effective transition strategies, build budgets, make trade-offs, and deploy your brand—with minimum risk and maximum efficiency. Website: http://www.brandactive.com