ABID (Past Sponsor)

ABID, The AICP Bid Management Platform, is the premier transparency, triple-bid compliance, and historical ad spend tool for brand marketing and procurement teams to use when bidding and producing commercial content.

With 100% bidder buy-in to date, ABID allows marketers to see all job costs, actuals, overages and more in real time, while maintaining detailed compliance records, and collecting your historic ad spend data for posterity.

Trackable metrics include details of your DEI spend (broken down by AOR), overages vs estimates, and cost-plus actuals (with variances), separated into individual buckets for all areas of production and post, sortable by region, product, campaign, agency, brand and more.

Whether working with agencies, consultants, or internal teams, ABID gives marketers the most transparent, accurate, and detailed information in the industry; helping them understand when, where, and why their money’s spent, who’s spending it, and what they are buying with it.

ABID. Bid Smarter