In today’s fast-changing marketing landscape, staying ahead means more than just managing costs—it requires strategic foresight. Join top marketing agencies and procurement experts as they unpack the latest trends shaping the industry, from AI and creator marketing to media transparency and ESG. This dynamic panel will explore how procurement professionals can better align with marketing goals, drive value beyond savings, and position themselves as true partners in brand growth.

In today’s fast-changing marketing landscape, staying ahead means more than just managing costs—it requires strategic foresight. Join top marketing agencies and procurement experts as they unpack the latest trends shaping the industry, from AI and creator marketing to media transparency and ESG. This dynamic panel will explore how procurement professionals can better align with marketing goals, drive value beyond savings, and position themselves as true partners in brand growth.

In today’s fast-moving marketing landscape, disruption is the new normal. From natural disasters, financial upheaval, and geopolitical unrest, your procurement team needs to be one step ahead. This session explores how marketing procurement can take a proactive approach to risk—anticipating challenges before they arise and building resilience into agency contracts, production plans, and supplier strategies. Learn how leading teams are staying ahead of the curve and turning uncertainty into a competitive advantage. 

• Discover practical ways to map and assess supplier risks
• Understand how to build and implement rapid response plans
• Get guidance on updating and improving contingency plans 

Transformation and Disruption may seem like overhyped terms, but 2025 may just be the most transformative and disruptive year for marketers yet. AI is at the forefront of that revolution and marketing procurement needs to know the best approaches on future-proofing their organizations. Learn from experts on the best practices for acquiring AI services. Get answers to your questions like what does proof of concept look like? When to review and double down? And how many MSA’s do you need to get more tech stack? The landscape is changing rapidly, and you need these tools to move forward in your organization.  

• Understand when and how to review, scale, or pivot AI investments
• Learn how to evaluate long-term value versus short-term hype in AI solutions
• Recognize what green and red flags to look out for in your AI partnerships