ProcureCon Marketing 2025

November 17 - 19, 2025

Austin, TX

Marina Petrova

Co-Founder & CEO Intentful

Marina is the CEO of Intentful, an AI-powered content solutions company. Intentful’s primary goal is to empower businesses, regardless of their size or the sector they’re in, with cutting-edge AI technology. Marina has 20+ years of experience working with businesses and consumers in more than 50 countries. She is a frequent speaker on the practical use of AI in marketing, DEI in AI and content creation. Her recent guest speaking included WFA, University of Oxford, Singularity University, MMA’s The Future of Marketing Summit, MEF, and more. She co-founded Intentful with Bruce Amick, a digital transformation leader with 30+ years of experience of bringing innovation and operational leadership to a handful of iconic companies in entertainment, tourism, and finance.

Check out the incredible speaker line-up to see who will be joining Marina.

Download The Latest Agenda