Joe Robertson

Strategy Partner Robertson Marketing

Joe Robertson is the Head of AI Strategy at Robertson Marketing Group, where he spearheads the integration of AI across both internal and external projects. With extensive experience in AI product development, Joe has created a range of AI solutions, from computer vision to voice agents. He holds a master’s degree from Duke University, where his thesis focused on the impact of computer vision in healthcare. Joe is based in San Francisco, California.

DAY 2: Tuesday, November 19, 2024 (OPEN TO ALL ATTENDEES)

8:50 AM Panel The Intersection Of Marketing, Procurement, And AI. What Have We Accomplished And Where Are We Going?

In this engaging panel discussion, we delve into the dynamic world of Artificial Intelligence (AI) as it intersects with marketing procurement, reflecting on the past year's advancements, setbacks, and practical applications. Our panel of industry leaders and AI experts will share their firsthand experiences, offering a comprehensive overview of how AI technologies have transformed both procurement marketing processes, detailing out benefits realized and underlying risks.

This session aims to equip attendees with the

Insights into how leading organizations are using AI to revolutionize their marketing procurement processes, from predictive analytics for demand forecasting to automated supplier negotiations
Insight on how the agency world is being impacted by AI
What’s to come in 2025 and beyond.

Check out the incredible speaker line-up to see who will be joining Joe.

Download The Latest Agenda