Jodi Katz

CEO & Founder Base Beauty Creative Agency

As the founder and creative director of the creative agency Base Beauty, Jodi Katz is a respected voice in the beauty and wellness industry. Over a 15-year span, she has built Base Beauty into the go-to boutique agency for outstanding beauty creative solutions. And she has done so with a values-driven leadership style based on respect, inclusion, and empathy. Today Base Beauty operates with a team that feels nurtured and supported and a growing stable of happy clients, many of whom have been with the agency for years. Jodi’s career has spanned the quickly evolving communications marketplace. She started in advertising at the legendary agency BBDO, followed by positions on the editorial side of Cosmopolitan and Glamour magazines, then back to advertising at Mezzina/Brown. Prior to launching Base Beauty, Jodi was creative director for the global prestige French brand L’Occitane en Provence. Jodi has been a featured speaker at many industry events, including Cosmoprof, Indie Beauty Expo, and Beauty Connect. She is the host of Where Brains Meet Beauty, the top-rated beauty and wellness podcast produced by Base Beauty, with over two hundred episodes offering insightful conversations on the personal journeys of beauty and wellness industry leaders. She has also co-authored a book based on the podcast, Facing the Seduction of Success, highlighting how some of her podcast guests manage the work-life balancing act that was a catalyst for her entrepreneurial endeavor with Base Beauty. The book reached the top 200 Women in Business books on Amazon. Jodi has been featured in WWD, Glossy, and Business of Fashion, and she is a recipient of the Enterprising Women of the Year award. A graduate of Lafayette College with a degree in government in law, Jodi lives in New Jersey with her husband and two children.