Cherrell King

“Half my advertising spend is wasted; the trouble is, I don’t know which half.” While digital channels now allow marketers to address advertising inefficiencies, the challenge of measuring and optimizing offline processes remains.

In this case-study, you’ll hear how Coca-Cola Beverages Florida partnered with Tag to implement a commerce-based technology solution to transform the brand’s point-of-sale material (POSM) and merchandising display execution, to deliver valuable insights leading to streamlined, efficient operations and significant cost savings. The conversation highlights:

•         How the existing system was assessed to identify the most effective solution

•         What measures were taken to optimize processes and eliminate inefficiencies for better results

•         What the immediate results were and potential future opportunities 

•         How Procurement and Marketing are collaborating to drive ongoing value