Brent Burton

Business Director Tag

Brent Burton is a seasoned marketing leader with nearly two decades of expertise in creative production, marketing strategy, and delivery. Over his 13-year tenure at Tag, Brent has spearheaded technology-driven solutions focused on personalized, people-centered results—making a measurable impact for Consumer Packaged Goods (CPG) clients across the Beauty, Health and Beverage sectors. Currently serving as a Tag Business Director in the U.S., Brent excels at addressing complex client challenges with innovative, tech-led strategies that ensure effective, engaging, and tailored outcomes, earning him the reputation of a trusted partner for marketing success.

DAY 1: Monday November 18, 2024 (OPEN TO ALL ATTENDEES)

11:40 AM Presentation: Connecting Data Intelligence and Offline Channels to Deliver Strategic Value

“Half my advertising spend is wasted; the trouble is, I don’t know which half.” While digital channels now allow marketers to address advertising inefficiencies, the challenge of measuring and optimizing offline processes remains.

In this case-study, you’ll hear how Coca-Cola Beverages Florida partnered with Tag to implement a commerce-based technology solution to transform the brand’s point-of-sale material (POSM) and merchandising display execution, to deliver valuable insights leading to streamlined, efficient operations and significant cost savings. The conversation highlights:

• How the existing system was assessed to identify the most effective solution

• What measures were taken to optimize processes and eliminate inefficiencies for better results

• What the immediate results were and potential future opportunities

• How Procurement and Marketing are collaborating to drive ongoing value

Check out the incredible speaker line-up to see who will be joining Brent.

Download The Latest Agenda