Amanda DeVito

Chief Marketing Officer Butler/Till

Amanda DeVito is Chief Marketing Officer (CMO) at Butler/Till and is responsible for the agency’s business development and marketing efforts, driving strategic thinking, creative solutions, and innovation across the agency. As CMO she is integral in setting the future course of the agency. Amanda has 25+ years of experience assisting clients, agencies, and brands generate effective results in the following verticals: Healthcare, Pharmaceuticals, Financial Services, BevAlc, Automotive, Franchise, Insurance, Consumer Products, Automotive, Energy, and Retail.

DAY 1: Monday November 18, 2024 (OPEN TO ALL ATTENDEES)

9:10 AM Panel: The Evolution Of Marketing Procurement: What Action Is Needed To Move The Needle Forward To Achieve Strategic Value

Whether you’ve been at this for 1 month or 1 decade, it’s never been a more challenging or rewarding time to be in the marketing procurement profession. This panel of experts will discuss the evolution of the marketing procurement function and what needs to happen for the function to continue to grow and evolve in the coming years. You’ll receive insights on:

What barriers marketing procurement teams must overcome with marketing and agency stakeholders
What actions the marketing procurement function collectively should take to improve their reputation and involvement
Changes in the landscape and how marketing procurement can upskill themselves accordingly
Looking towards 2025, how should marketing procurement adapt?

Check out the incredible speaker line-up to see who will be joining Amanda.

Download The Latest Agenda