ProcureCon Marketing 2019

November 18 - 20, 2019

Hyatt Regency Austin, TX

ProcureCon Marketing Blog

At ProcureCon, we love giving away plenty of free content, so you can always keep up with the latest developments in the industry. Below we have a few of our most popular case studies and industry spotlights.

    Research Briefs

Reducing the Agency Footprint and Facilitating In-House Capability

A formal assessment of marketing spending is usually the first step that can be taken to identify areas where agency costs can be pared back. It is also important to gather the data on spending that could eventually be used to make the case for enhancing in-house capabilities.

Can Marketing and Procurement Unite To Transform Organizations?

Marketers today are under pressure to keep pace with the expectations of their customers, all while going above and beyond to deliver innovative and memorable campaigns. This requires flexibility and access to the cutting-edge tools required to deliver personal feeling campaigns across all of the markets they serve.

ProcureCon Marketing Blog

Valvoline and Heineken Explain How They Leverage BPO to Deliver on Marketing's Revenue KPIs

We explore the business strategies your peers are using to better understand BPO trends in procurement.

How to Incorporate Programmatic Media Buying Into Your Procurement Strategy

The growth of spend in programmatic is naturally attracting a lot of attention from procurement, who is poised to take a leadership role in defining the strategic approach.

How to Maximize Marketing Value through Smarter Alignment with Procurement

Marketing is often the largest indirect-spending category for many organizations

How to Use Automation to Optimize Procurement Processes

Marketing procurement teams continue to be measured on how efficiently and effectively they are able to drive costs down or out

How AI Can Help Solve Some of the Biggest Challenges in Procurement

Procurement technology vendors are developing solutions that bring AI into the realms of advanced strategic reasoning and strategic sourcing